Today it’s hard to come across an entrepreneur who doesn’t at least use the internet. Online tools have become a necessity for successful business owners. From scheduling meetings to closing deals to advertising, there is a tool for every entrepreneur’s problem. In this post, I share the top ten recommended and most often used tools by tech-savvy entrepreneurs.
If your business is not on Facebook it’s as good as nonexistent. Some businesses get away without having a website but not without having at least a social media account. Successful entrepreneurs, however, see the value and invest time and money in making sure that they maintain an active presence on Facebook and other social media accounts.
Using WordPress is still the easiest way to launch your company’s website. WordPress accounts for almost 19% of all websites. A lot of business owners outsource designers and developers to handle their website. But for those who have a limited budget, they find that using WordPress is actually simple and easy, requiring only basic computer skills.
3. Google Analytics
With Google Analytics you can track traffic information from your website for free. Entrepreneurs use this SEO tool to look at search keywords, demographics, browsing patterns and other useful data that will help with business decisions.
Skype lets you talk to colleagues and clients wherever they are and for as long as you want free of charge. This is the tool of choice for video conferences and even sending out quick messages.
Google has a lot of very useful tools that are a must for every entrepreneur. A lot of businesses use Google Mail and Google Calendar on a daily basis. Google Drive is the cloud-based file storage system that is great for file sharing. Google Docs and Google Sheets are best for collaboration.
LinkedIn is actually the most recommended social media resource among entrepreneurs. If you don’t have a LinkedIn account yet, consider signing up now. You can connect and share content with a lot of professionals and fellow business owners on LinkedIn. I personally found good business leads using LinkedIn.
For team and project management, the top recommended resource is Asana. It is web-based so you don’t need to download any program on your computer. You can use Asana to create and assign tasks for yourself or your team members. No more excuses on forgotten tasks and missed deadlines!
More and more e-commerce websites are switching to Shopify. This year Shopify is the number one choice for building online stores because of the many tools and integrations available to track inventory, process payment, boost sales, and even remarket to cart abandoners.
Canva provides a quick and easy way to create graphics for social media, web, or print use. With plenty of templates, styles, backgrounds, and images to choose from, some business owners even learned to use Canva on their own to save on the cost of hiring a graphic designer.
Email marketing is still a good way to acquire leads for any business. MailChimp is a good tool for building your email list and automating email campaigns. It is a top choice of small and even Fortune 500 companies because of its customization options, pre-designed marketing automation, insightful reporting and analytics, and affordable pricing options.
Which of these tools do you use? Can you recommend other great online tools that are not included on the list? Send me an email at firstname.lastname@example.org. I would love to hear your thoughts.